Stunning Innovation In the Automobile Industry


The 2019 International Consumer Electronics Show (CES) began its premiere on June 6, ahead of its official opening.

CES is the world's largest electronics trade show hosted by the Consumer Electronics Manufacturers Association (CEA), a gathering of over 600 consumer electronics industry professionals. Beginning in New York City in 1967, each year since 1998, the Las Vegas Convention Center in the United States and other events around the hotel will be held. It is the biggest event the electronics industry welcomes in the beginning of the year, but the car has become a major field of CES as it has recently been nicknamed the "Las Vegas Motor Show". The electrification of automobiles is rapidly developing. In addition, existing IT companies are pushing for new technologies in the automotive field.

This year, CES has poured technology from related companies into how artificial intelligence (AI) actually implemented autonomous vehicles. In addition to the technology for cars to move more sophisticated and safe themselves, space management in the car, which cares about passengers during the era of mass production of autonomous vehicles, has also become a major field. The "sensibility AI" that focused on the IT industry for two or three years ago is expected to spread to automobiles. In addition, various attempts have been made to prepare for future mobility innovations.


Hyundai Motors will exhibit the concept of 'elevated car' for walking. 

It was developed at the Open Innovation Center 'Hyundai Cradle' in Silicon Valley, USA in 2017. The concept car is characterized by the use of a wheeled robot leg freely, and walking to the terrain where the conventional means of movement can not approach.



Kia Motors unveils 'Real-time Emotional Response Vehicle Control System (R.E.A.D)' 

The company's explanation is that the car recognizes the passenger's bio-signals and controls the five senses within the car to optimize the interior space to suit the emotions and circumstances. It senses the passenger information by car camera and sensor in various driving environments, indoor and outdoor environment conditions, and provides music, temperature, lighting, vibration and fragrance appropriate to the situation.


Here we apply the machine learning function and add sophistication. V-touch 'with virtual touch control technology, and vibration-sensitive vibration sheet. In addition, a hybrid four-wheel electric bicycle 'Sid Car' that uses manpower and electric power at the same time is also exhibited.


Mercedes-Benz releases the new New CLA 

For the first time in the world. It is the first mass-produced car to use MBUX, an infotainment system that was introduced at CES last year. The New CLA features MBUX interior assistant that drives various functions of the car through occupant movement, navigation using augmented reality technology, natural language recognition, and energizing coach that provides driver with fitness consulting.


This is the first electric car brand EQ battery electric car EQC, and concept car 'Vision Averaged' which suggests sustainable mobility.


BMW utilizes Virtual Reality (VR) technology

BMW utilizes Virtual Reality (VR) technology to show its artificial intelligence personal assistant function.'BMW Intelligent Personal Assistant' is a technology that communicates with cars in a voice. Through the simulation, visitors can experience the artificial intelligence secretary managing the schedule and assisting the driving of the car. Participants will drive the BMW concept car 'Vision I Next' directly through VR technology. 


After that, the car switches to the 'Ease' mode, which takes over the driving function and moves itself. During autonomous driving, an artificial intelligence secretary communicates with the passengers and can offer and manipulate video conferencing, shopping, and smart home functions. In addition, new models such as the X5 and X7, which were about to be launched in Korea, were also unveiled. The BMW Motorad R120 GS, a bike with autonomous driving technology, was also exhibited.


Nissan is demonstrating 'I2V' technology

Nissan is demonstrating 'I2V' technology that uses VR technology to visualize 'invisible' to drivers. Visitors can experience various functions of I2V after wearing AR goggles. You can also take part in a city tour, or find a car in the crowded shopping mall parking lot. If the scenery outside the window is depressed, the virtual avatar will provide a driving guide. We also implement a technique to show the blind spot to the driver behind the building or around the corner.


Hyundai Mobis exhibits virtual space Touch

Virtual space touch technology allows passengers to move their fingers in the air to select movies or adjust volume. The sensor in the car recognizes the human's gaze and finger position and decides whether it works or not. It also demonstrates a large display technology using windshields (windshield). It is the principle to shut off the external light by applying electricity to the special particles in the window only in autonomous driving mode. Communication lamps are technologies that communicate with other cars or pedestrians as external lamps. In addition, according to the emotional state of the occupant, the car and the driver communicate with each other.



Just as touch technology has opened a new era of smart phones, if a car meets touch technology, it is a smart 'car'. Everything is easy on the touch once, and the minor operation such as closing the window or turning on the air conditioner is a touch. According to the HMG Journal, the Hyundai Motor Group is developing touch technology to realize "a car that touches everywhere". It can be applied to any part, and it can be precisely performed by touching the finger, so it is a technology optimized for automobiles. "I'm driving, I'll do it later" does not work anymore.


Bosch will unveil an unmanned electric shuttle with integrated services.

Introduces the hardware, software, and new digital services that users need to book a car, pay for it, or share a car with other passengers. Here's an elaborate charging service based on the Audi A3 eTron. It accurately predicts when the battery will be discharged and informs the driver of the location of the nearest charging station. You can order food to be delivered to a pre-booked station. In addition, apps that can use mobile phones safely while traveling, data cloud system that notifies warning in 10 seconds when an emergency occurs, such as backlash, and navigation that notifies road slope and corner rotation angle.



Continental introduces a variety of sophisticated traffic information technologies in Smart City. The integrated intelligent intersection transmits information that occurs at the intersection through sensor set, fusion algorithm, and dedicated short distance communication (DSRC). This prevents accidents and controls traffic flow smoothly. The intelligent streetlight concept uses sensors and communication technology to remotely adjust the brightness and implement an adaptive road lighting system tailored to the surrounding traffic conditions. Intelligent intersection collects traffic information, noise and air quality information, and supports automobile communication (V2X).


SK Telecom co-exhibited with SK Innovation and SK Hynix. Major automotive-related entries are single photon (LiDAR, radar radar) and HD map update. The new Lada employs a sensor that detects weak light at the single photon level to increase the detection range. The company explains that it will increase the safety of autonomous vehicles by detecting long-distance targets over 300m. 'HD map update' is a technology that a camera installed in a car detects traffic information such as lanes, traffic lights, and signs, and updates the existing HD map. The autonomous drive vehicle judges the driving based on various information displayed on the HD map. The key is to implement active technology to detect and analyze actual road information by car and update navigation information.

Naver presents its autonomous navigation technology developed by its research and development subsidiary Naver Labs. The head unit display with the 'Away' infotainment platform for the automobile enables the driver to simultaneously check various functions such as navigation and media contents. The 3D head-up display (HUD) using Augmented Reality (AR) technology projects the driver's driving information and frontal collision warnings on the road. The mobile mapping system 'R1' is a system used for the production of hybrid HD maps for autonomous vehicles.